Monthly Archives : July 2016

25Jul

Why CFS is Such a Great Door Opener for Resellers

partnership

In general, as a reseller, you face quite a challenge when visiting service centers, as you are probably not the only reseller vying for their business and the owner/manager can be a little fed up once you get to their door.

While most resellers offer a varied repertoire of products and services, they tend to be very similar and the service center has most likely already been pitched the same, or a similar product or service.

What if you could add something new to your tool kit? If, you could offer something fresh and different that impacts the service center’s revenue stream immediately, and so cracks open the welcome door at service centers just that bit wider?

At Confident Financial Solutions, we offer you that advantage!

Many of our resellers have had great success adding CFS to their repertoire, as it helps open doors.

Bruce Ingber, Account Executive with Associated Dealer Services, based in Detroit, MI, has been particularly successful as a reseller, and has to date signed over 60 accounts with us. According to Bruce, CFS, “…is a no-brainer for my accounts. It has a low price point with a high return. CFS has proven to generate more business in the service department in conjunction with a higher dollar amount on the RO’s. I have also found CFS to be a great door opener when calling on new accounts.”

We are a consumer finance company that offers auto repair financing to service centers and their customers. Service centers can immediately overcome any objections regarding lack of funds and as a result close more deals, deliver more services, boost RO amounts and at the same time relieve any financial pressure the customer may have. We help keep more vehicles up on the lift and enable service centers to sell more product, complete larger repairs and service customers who would otherwise decline the recommendations.

At CFS we believe in creating mutually beneficial relationships and have partnered with numerous companies in the automotive industry to enhance their product offerings. Through the use of financial technology, our service financing solution is designed to perfectly complement other industry partners including payment processing systems, extended warranty contractors, parts distributors and much more.

Regardless of which product or company you may happen to represent as a reseller, CFS is the perfect complement to any product in the automotive industry, opening the doors to additional opportunities and creating more business. It works extremely well with F&I products, auto parts distributors, shop supply companies, extended warranty contractors, and shop software system providers.

Some highlights of our reseller program include:

  • Generous residuals and bonuses paid every month
  • In-depth training on product in-field or remotely
  • Assistance with all aspects of sales onboarding process
  • Professionally designed, co-branded marketing materials
  • Access to complete, proprietary sales management tool
  • Dedicated account executive with outstanding support

We are a strong, fast growing company, have enjoyed a 378% growth in the number of service centers using our financing program in the first quarter of 2016, versus 2015, and are continuing this steady increase.

 

For more information on how you can partner with CFS, contact David Koifman, Director of Sales & Partner Operations, via email at: david.koifman@confidentfs.com, or call: 720.836.1129

 

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11Jul

Is Your Service Department Invisible?

img-modeling-serviceFor car dealerships, when it comes to marketing, the overwhelming majority of messages tend to revolve around sales. The need to push more units, drive more traffic and conquest new customers seems to be the biggest priority for dealers as far as the allocation of marketing dollars.

The market is highly competitive — dense markets can have three or more same brand dealers within a 30-mile radius – and that puts tremendous stress on dealers to capture as much of that business as possible.

But think about this for a second: For every competitor you have for sales, I guarantee that you probably have 50 for service in that very same radius. And not just franchised dealerships – all of the independents, whether they are large chain repair centers or small garages.

With lower margins, dealerships rely on the service department to keep them in the black.

Sure, service departments will always be busy with warranty and recall work. But what about customer pay maintenance and recommended services? This is the bread and butter and the highest margin repair orders that exists. However, I find that many dealers do little to market the service department outside perhaps offering some service specials, and an occasional direct mail coupon.

A study conducted by Google in 2012 found that repair and maintenance search outpaces search for vehicles and consumers needing vehicle maintenance increasingly use a search engine to find a local repair shop. Information is now easier for customers to obtain with a proliferation of online information and resources. However, if you visit the website of many dealerships, the presence of the service department is almost non-existent.

It would therefore be a wise move to look at every customer visit as an opportunity to start actively marketing your service department. The sad fact is that many customers already have the perception that dealership service costs more. But visit most dealership websites and you’ll find a surprising lack of information, and almost nothing about pricing or service specials.

Whereas, most independents – especially the large chains – publish information on basic, routine services, including price and details on what is performed.

Dealerships have huge advantages over independents when it comes to service: they use factory parts, service is recorded within the manufacturer system in case of any future warranty claims, and most of the technicians are trained and certified to work specifically on the brand’s vehicles. But those value propositions are rarely, if ever, listed on any website. In fact, on the majority of websites, the service department is little more than a schedule service form, hours of operation, and perhaps some expired service coupons.

Consider allocating more marketing dollars into you service departments through all outbound marketing channels including your website, e-mail marketing, social media, PPC and SEM and local listings. And, as customer reviews are now a big part of the decision process for consumers as far as where they chose to do business, train your service department employees to ask for reviews from ALL customers. Post these reviews prominently on your website as well as to Google and other top review sites. And don’t forget to include them in your traditional marketing – television, radio, direct mail, etc.

And let’s not forget that the service department is not only the most profitable area in the dealership in terms of service revenue, but also highly profitable in terms of sales. Think about those customers that loyally bring their vehicle in for service. If they keep servicing at your dealership, they inevitably become the next car buyer for sales.

If your service customers are treated right and enjoy an exceptional experience at your dealership each time they visit, they inevitably tell their friends and family and refer them to you to buy a car and can be your best source of referrals. They are also a great resource for acquiring front-line pre-owned vehicles without competition and provide the customer pay repair orders that your service department loves.

So, step up your service marketing game and try increasing your service presence in all your future marketing .I bet you’ll be surprised to find that extra sales come just a little easier — all while seeing your service revenue grow.

 

Article By:

Tim Clay

Chief Revenue Officer 

Confident Financial Solutions 

ADM – http://bit.ly/29szKZ3

DrivingSales – http://bit.ly/29Jq7qu

Digital Dealer – http://bit.ly/29vg1GN

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